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Wimbledon is targeting India to grow its brand, tapping into cricket’s popularity and engaging young audiences through collaborations, influencers, and technology. Indian cricketers like Virat Kohli, Sachin Tendulkar, and Rohit Sharma have become key figures in this strategy. With key partnerships, Wimbledon aims to blend tradition with innovation for global appeal.

Gautam Gambhir, India's head coach, faces increasing scrutiny after the team's struggles in Test cricket, highlighted by a recent defeat to England under Shubman Gill's captaincy. With only one win in the last nine Tests, including series losses to New Zealand and Australia, pressure mounts. Aakash Chopra emphasizes the need for results, noting the selectors' support.