Bandage Dresses: 2000s It-Girl Look Is Having Its Moment Again

Monday - 16/06/2025 13:12
By a Gen Z girlie with a soft spot for Hervé Léger. Imagine that grainy Bratz doll look from 2010 in your old journal coming back to life, minus the diet culture, starving yourself to fit into a dress.

Remember sneaking peeks at fashion magazines and watching red carpet recaps, mesmerized by the seemingly perfect women in bodycon dresses? From Paris Hilton to Kim Kardashian, they were the epitome of early 2000s glamour, often sporting the iconic bandage dress.

Kim Kardashian in a classic bandage dress

Now, the bandage dress is back, spotted on celebrities like Hailey Bieber and inspiring fashionistas everywhere. It's a nostalgic trend with a modern twist.

But this isn't just about reliving the past. The return of the Y2K It-Girl aesthetic signifies something more profound: a reclamation of confidence.

From "Bodycon" to "Body-Confident"

Hailey Bieber in a modern cut-out bandage dress
Hailey Beiber, 2025

The bandage dress, with its tight, structured silhouette, once represented a narrow beauty standard. It demanded an ultra-thin, hourglass figure, often unattainable and unrealistic. It wasn't always inclusive of diverse body types.

Kaia Gerber channeling Cindy Crawford in a white bandage dress
Kaia Gerber, 2024

Today, the narrative has shifted. The bandage dress is no longer about conforming to outdated ideals. It's about embracing your body, whatever its shape, and feeling empowered. It's about standing out on your own terms.

'It Girl' Culture Evolved

Hervé Léger bandage dresses on the runway
Hervé Léger Runway

The "It Girl" archetype has always been about confidence and magnetism. But in 2025, she can rock a bandage dress, cargo pants, or a crop top. The key is the intention. It's not about seeking validation; it's about expressing joy and embracing fashion as a form of self-expression.

The modern bandage dress trend, dubbed "softcore Y2K," blends with Gen Z's love for minimal glam, ballet buns, and dewy skin. It's more inclusive and less forced.

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A post shared by House Of CB (@houseofcb)

Labels like House Of CB are embracing the return of the bandage dress, encouraging individuals to feel confident and empowered.

Rihanna looking fierce in a bandage dress

It's crucial to acknowledge the trend's origins and past exclusions. However, dismissing bodycon fashion entirely would be a missed opportunity for growth. Instead, let's encourage everyone, regardless of size or identity, to embrace the bandage dress and feel empowered.

Fashion should be about freedom, about accentuating your body. We all deserve to wear what makes us feel powerful, sexy, and authentically ourselves.

The bandage dress revival isn't just a trend; it's a chance to rewrite the rules, borrowing from the past with today's confidence and inclusivity. Here's to the return of the It Girl – fiercer, freer, and more inclusive than ever.

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